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Further Consolidation at BMRB
Following last month's merger of BMRB's consumer division with Millward Brown, further consolidation is taking place at the UK agency.
BMRB has merged its stakeholder measurement arm, Business Solutions, with field and tab operation BMRB Direct, to form a new division BMRB Stakeholder Solutions. The new unit will continue to use tools from BMRB's associated company, Walker Information Global Network. BMRB will also combine its qualitative and quantitative divisions into a single unit from the beginning of next year.
It is believed that the move will provide clients with an integrated framework across media, social and stakeholder research.
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