IntelliResponse Launches Consumer Insights Tool

Canadian consumer response service IntelliResponse has launched a new service called VOICES, which it says will capture 'voice-of-the-customer' (VoC) data from client interactions across web, mobile and social media channels and convert this data into customer insights.

Consumers use IntelliResponse's virtual agent technology to ask questions in their own language and receive instant answers, along with targeted offers designed to lead them down the purchase path. Information from the process is captured and stored to enable companies to build detailed customer profiles over time.

VOICES captures every question customers and prospects ask, and then through linguistic and statistical language processing combined with data visualization technology, enables marketers to identify and compare customer trends and pinpoint changes in behavior and the marketplace.

CEO David Lloyd (pictured) comments: 'With VOICES, we're putting powerful, easy-to-use technology into the hands of marketing, customer care and customer experience teams to help companies finally unlock value from the millions of online questions customers posed to them every day, and use it to make smarter decisions across all facets of their business.'

Web site: www.intelliresponse.com .