Ipsos ASI Introduces Real-Time Brand Reaction App

Ipsos ASI has launched a smartphone app called Brand Shout, to measure consumers real-time reactions to brand touchpoints such as advertising, social media, and point-of-sale material.

The new tool has been developed to understand the motivations that drive purchase in-store, on site, or online, at the moment those choices are made. It can also be used to understand the power and influence of word-of-mouth recommendations.

Phil Shaw (pictured), Head of Digital with Ipsos ASI in the UK, comments: 'As smartphone penetration now exceeds 50% in western markets, this is the time for mobile research to move centre stage. Our phones are always on and always with us, which makes the Ipsos ASI Brand Shout smartphone app the perfect way to understand experiences as they happen in real-time.'

Web site: www.ipsos.com .