GfK Canada Hires Consumer and Innovation Leader

GfK Canada has appointed Dee McGrath as Senior Vice President of its Consumer team, with additional responsibility for its Market Opportunity and Innovation (MOI) practice.

Prior to joining, McGrath (pictured) spent seven years in the US at TNS-Landis, before which she was VP of Consumer Insights at MolsonCoors Canada, managing all aspects of research insights and their application to various business units.

In addition to leading the MOI team, McGrath will manage several key accounts, while delivering the firm's brand strategy, product and service development, and shopper and retail strategies to clients in the consumer products category.

Angelo Pierro, MD of GfK Canada, comments: 'Dee has the perfect blend of consumer product research and innovation expertise, as well as a clear understanding of the marketing challenges companies face in today's business environment.'

Web site: www.gfk.com .