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RF|Binder Hires Research and BI Head
In New York, PR and marcoms agency RF|Binder has hired Lauren Vincelli for the new role of Senior Managing Director of Research and Business Intelligence, responsible for leading the firm's research division.
Vincelli joins from Cohn & Wolfe, where as VP of Insights & Strategy she advised on research-related matters across offices and practice groups and was responsible for the design and implementation of primary research programs for corporate branding, technology, healthcare and consumer products clients. Earlier, she held senior roles at Financial Dynamics, Rutgers University, and a research consultancy she helped found that focused on customized positioning and stakeholder management.
In her new role, Vincelli will draw on her experience of developing primary research programs and mining secondary data sources for key insights, while using a range of market research, monitoring and trends tools.
CEO Amy Binder comments: 'We view research as being integral to each strategy we develop and each program we undertake for our clients. Lauren's extensive background in insights development and analysis will not only benefit our existing clients, but also help us identify and win new business across a range of industries where we have expertise.'
Web site: www.rfbinder.com .
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