Qriously Launches Ad Matching Service

London and New York-based Qriously, which provides a location-based public opinion survey app, has launched a new service called 'Opinion Targeting', offering to match mobile ads to consumers' preferences and sentiments.

Founded in 2010, Qriously offers a service which enables advertisers to replace ads with survey questions on smartphone and tablet apps, so that they can measure sentiment in real-time. The location of the user is also tracked alongside the answers they provide.

The new 'Opinion Targeting' service poses questions to the firm's base of more than 300 million smartphone users, whose answers will then determine the ad that is shown to them.

CEO Chris Kahler (pictured) comments: 'Opinion Targeting protects consumers from ad-irrelevancy and shifts mobile display advertising from passive to participatory. By sharing ads only with those consumers who are genuinely interested in seeing them, the service is a truly respectful way for a brand to connect with consumers through mobile display.'

Web site: www.qriously.com .