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Firefish Opens in New York
UK-based consumer agency Firefish has opened an office in New York, headed by former The Leading Edge (TLE) partner Liam Daley.
 Firefish, which also has offices in London and Amsterdam, offers both qualitative and quantitative research, and boasts a specialist kids and family division called The Pineapple Lounge.
Its US team, based in the DUMBO area of New York, will service both international and local clients, providing qual, quant and other methodologies alongside strategic activation and idea generation.
Daley (pictured) joins with thirteen years' experience in the US, having worked previously in New York for Hall & Partners and TLE, where he joined as a founding partner of the firm's US office. Earlier, he was a Director at Informer Brand Development, a Senior Researcher at CSR International, and an Account Executive at The Research Business International.
Firefish CEO Jem Fawcus comments: 'We are delighted to partner with Liam to head our first US office. We share a belief that brand communication, innovation and strategy is strongest when rooted in top quality research and insight, and that Firefish is uniquely placed to deliver this. His experience in the US, combined with our award winning techniques and strategic approaches, will benefit both our global and US clients alike.'
Web site: www.firefish.ltd.uk .
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