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IRI Hires Diageo Veteran
Retail data giant Information Resources Inc. (IRI) has hired Diageo veteran Richard Hurst for the newly created role of Practice Leader of its Beer, Wine, Spirits and Tobacco vertical.
 Hurst (pictured) joins with more than 35 years' experience in the alcoholic beverage sector, twenty-five of them from alcoholic beverages giant Diageo, where he latterly served as SVP of Corporate Strategy. In the decade since he has worked as SVP of Beverage Alcohol at Nielsen, which he joined as a result of the firm's acquisition of Beverage Data Network, and then most recently as an independent consultant to clients such as Moet Hennessy USA, and the US wine and spirits arm of luxury goods company LVMH Moet Hennessy Louis Vuitton.
In his new role, Hurst reports directly to Piyush Chaudhari, President of the Americas, IRI, who comments: 'Richard brings a proven track record in strategy and portfolio development, mergers and acquisitions, and driving major change for leading corporations in the beverage alcohol and information services industries. I am confident that, under his leadership, IRI's Beer, Wine, Spirits and Tobacco business will achieve great success in the coming years.'
Web site: www.iriworldwide.com .
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