Chime Opens 'Cherry Picked' Qual Recruitment Firm

In London, marcoms group Chime Communications has launched a dedicated qualitative recruitment agency called Cherry Picked, which will offer bespoke respondent recruitment services to businesses in the UK and internationally.

As part of Chime's insight division CIE (Chime Insight and Engagement), the new company will target a variety of audiences including hard-to-reach groups such as senior stakeholders and opinion formers, for participation in focus groups, online communities and message boards. In addition to CIE's own Naked Eye Research, clients already on board include River Research and Sponsorship Intelligence.

Natalie Read (pictured), who has worked at CIE agency Opinion Leader since 1993 and is now Fieldwork Manager at the new firm, comments: 'Cherry Picked has a unique offering that adds value to agencies and helps enhance the existing relationships they have with their clients. I am looking forward to sharing my knowledge and experience, and really demonstrating the impact that first rate recruitment can have on research quality.'

Web sites: www.chimeplc.com , www.cie.uk.com and www.cherrypickedresearch.co.uk .