YouthSight Spins Off Co-Creation Agency

London-based research firm YouthSight has spun off its co-creation tool Bright Young Minds into a separate business, to help brands and creative agencies collaborate with the 'top 25%' of skilled young people via its OpinionPanel Community.

YouthSight claims this 124,000-strong community is the largest and best-recruited youth research panel in the UK. Last year, the company launchedthe Bright Young Minds tool, which segments the 'best and brightest' students and young people from the panel for projects including new product development and innovation.

The new Islington-based co-creation agency will be led by MD Stephen Wise, the former Global Business Director at French co-creation agency eYeka; and former Promise/Clear exec Anna Peters as Co-Creation Director.

Ben Marks, founder and MD of YouthSight, comments: 'Unlike other co-creation agencies, Bright Young Minds is supported by a rich community of talented young people. This, combined with Stephen and Anna's extensive co-creation experience, is going to be a formidable resource for marketers.'

Web sites: www.youthsight.com and www.brightyoungminds.net .