Cone Launches New Influencer Spotting Platform

Omnicom-owned marcoms agency Cone Communications has launched a new platform called 'ConeFluence', promising to help clients pinpoint how social media influencers are engaging with various brands.

ConeFluence is powered by influencer analysis and monitoring platform SocMetrics, which tracks top Influencers for topics from travel to food, green-conscious consumers and cloud computing. The new tool also offers full tracking and reporting capabilities, to enable Cone to explain social media impressions and resonance.

Alex Nicholson (pictured), Cone's VP of New and Social Media, says the new platform will 'give clients an edge' when it comes to finding the right stakeholders, trendsetters and new media journalists to engage with.

Web sites: www.conecomm.com and www.socmetrics.com .