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Phone Ownership Multiplies in USA
The number of U.S. households with three cell phones increased by 95% from the Spring of 2001 to the Spring of 2002, according to the latest consumer data from Mediamark Research Inc.
In the Spring of 2001, 5.1% of households reported having three cell phones. This year, the figure is 9.9%.
The number of households with two cell phones increased by 36% during the same 12-month period, rising to 24.2% from 17.8%. The slowest rate of increase of household cell phone ownership came in the category of single-phone households: those households increased by just 4% from Spring 2001 to Spring 2002, rising to 32%.
MRI is part of NOP World, a wholly owned subsidiary of United Business Media.
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