emma Available Monthly from November

Australian industry body The Readership Works has announced that its new 'emma' newspaper and magazine readership survey will roll out monthly from November.

The emma survey (Enhanced Media Metrics Australia) is funded by the Australian newspaper industry and is run by Ipsos MediaCT, selected three years ago for the task. From this November, resulting data gathered from more than 54,000 people will examine readership across all newspaper and magazine formats including print, online and mobile devices, including tablets.

Prior to the monthly roll-out, initial data will be released next Monday combining Nielsen Online Ratings data with the Ipsos MediaCT emma survey. This data will include information about readership of individual branded newspaper sections, and in addition, ten new 'contemporary' Australian population segments have been identified and included.

Web site: www.thenewspaperworks.com.au .