Ebiquity Buys Digital Analytics Firm Stratigent

UK-based media and marketing insights firm Ebiquity has acquired US multi-channel digital analytics consulting company Stratigent for an initial consideration of around $4m, with up to $3m more dependent on the firm's performance in the remainder of 2013.

Chicago-based Stratigent, which employs around twenty people, aims to transform the way its clients use data to make business decisions, with an offer including fully customized web site analytics consulting. Unaudited revenue for the year ended 31st December 2012 was c.$3.5m, with unaudited operating profit of c.$0.9m.

The majority of the firm has been acquired from Julie Oberweis and Josh Manion, who founded the company in 2002. In order to fund the deal, Ebiquity has increased its debt facility to provide an additional £6m ($9.4m), which will also be used for other potential future acquisitions.

Members of Stratigent's management team hold minority interests in Stratigent, which Ebiquity will acquire for up to $1.5m, depending on performance in the three years ending 30th April 2016. Stratigent CEO Bill Bruno (pictured) will remain as company CEO.

Michael Greenlees, CEO of Ebiquity comments: 'The acquisition of Stratigent represents a significant step into marketing performance optimisation in the US market. We are delighted to welcome Bill Bruno and his team to Ebiquity and look forward to their growing contribution to our business.'

Web sites: www.ebiquity.com and www.stratigent.com .