Cardlytics Expands to Europe with Lloyds Deal

US-based Cardlytics - which offers technology to track consumer purchases and reward individuals accordingly - has launched in Europe through a partnership with the UK's Lloyds Banking Group.

Cardlytics' ad platform can also be used to find and target consumers who are already spending with competitors; send existing customers new offers; target consumers based on zip code, store name or purchase frequency; and track both online and in-store purchases to optimize offers.

New partner Lloyds Banking Group operates in the UK under several retail banking brands, and has more than thirty million customers. Cardlytics' President, COO and co-founder Lynne Laube said the launch is the first step to 'significant international growth' for the company.

The London office will be led by UK MD Charlie Humphreys (pictured), who previously served as Commercial Director for Cardlytics relationship with loyalty group Aimia (previously known as Groupe Aeroplan). Prior to this, Humphreys was Business Development Director for the Nectar loyalty card scheme owned by Aimia, whichled a $33m investment in Cardlytics back in 2011.

Commenting on the expansion, Humphreys said: 'The UK is one of the most advanced retail banking and retail markets, so launching our platform here makes absolute sense. We look forward to working with banks, retailers and consumers to extend the benefits of Card-Linked Marketing to all.'

Web site: www.cardlytics.com .