Badgeville Opens Gamification Research Lab

Badgeville - whose platform allows users to incorporate gamification elements into their online strategies - has launched 'The Behavior Lab', through which it will research the best means to influence customer and employee behavior with game design techniques.

The California-based firm offers SaaS technology that enables businesses to apply behavior-influencing techniques, such as gamification, across their web and mobile offerings.

In the new lab, the firm's team of game designers, loyalty experts, analysts and employee performance specialists will analyze billions of actions to uncover patterns that are likely to drive higher levels of employee productivity and customer loyalty; and will then combine this with experience from thousands of gamification projects to compile and publish templates for business uses ranging from community engagement to employment productivity, and educational training programs.

Steve Sims (pictured), who is Badgeville's VP and President Solutions and Design, and founder of The Behavior Lab, states: 'The challenge lies in making sure that business leaders investing in gamification understand how to properly deploy programs which are designed to meet business objectives for the long term. We intend to use our depth of knowledge in this emerging industry to help our customers achieve optimal success via gamification templates, techniques, and methodologies for real-world business challenges.'

Web site: www.badgeville.com .