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WPP Buys Into Candyspace
WPP subsidiary tenthavenue has acquired a minority interest in UK-based multi-platform agency Candyspace Media Ltd, whose services include user experience, testing, analytics and project management.
Candyspace was founded in London in 2005 and is a full service mobile and multichannel digital agency, currently employing 25 people. WPP says the investment continues its recently reinforced commitment to strengthening its capabilities in digital media and in mobile advertising.
Including associates, WPP companies employ 15,000 people in the UK with revenues of nearly US$3 billion.
Web sites: www.tenthavenue.com and www.candyspace.com .
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