Jeffrey to Lead US Expansion for Salience Insight

Dubai-based media measurement specialist Salience Insight has appointed Angie Jeffrey as US Managing Director, to act as the main point of contact for clients in the States, while helping develop and expand the company's US offer, including social media monitoring and evaluation.

Salience Insight is owned by News Group International, which last year acquired UK-based Report International and US-based KD Paine & Partners.

Most recently, Jeffrey (pictured) ran her own consultancy, MeasurementMatch.com, prior to which she was VP Integrated Media at Video Monitoring Services of America, and she spent two decades in PR, advertising and marketing roles at JC Penney. During her career, she also created PRtrak, a tool analyzing print, broadcast and Internet coverage.

Salience Insight CEO Giselle Bodie comments: 'Angie is a senior and highly respected figure in communications research. She has advanced media measurement as a credible business resource in the USA for many years, so the experience this has given her will be crucial as we enter the next phase in our international expansion, following last year's acquisitions.'

Web site: www.salienceinsight.com .