Versium Raises $2.5m for Predictive Scoring Tech

US technology firm Versium has raised $2.5m in investment funding, which it will use to drive the roll-out of its predictive analytics scoring technology.

Launched last year and based in Seattle, the firm brings together disparate sets of publicly available online and off-line data - including demographics, sociographic details, interests, purchase histories and real-time event-based data - and combines these with an organization's existing enterprise data to provide a profile of each individual consumer.

In recent months, the firm has opened up its 'LifeData' analytics platform to developers and data scientists, to provide access to its predictive scores.

Versium's funding round comes from a group of investors, including TiE Angels Group Seattle (TAGS). CEO Chris Matty (pictured) comments: 'We are very pleased with the level of enthusiasm received from the investment community and the tremendous validation this brings to our business model and strategy. As a young company we've built a profitable business model and this additional capital will help us take Versium to the next level.'

Web site: www.versium.com .