Ipsos Names Leader for Audience Measurement Group

Ipsos has appointed Evan Borak as Senior Vice President of its media, content and technology division Ipsos MediaCT in the US, and Head of its Audience Measurement Group (AMG).

Borak (pictured) joins after working as a consultant to the management teams of a number of media, entertainment and tech companies. Prior to this, he served as COO at marketing services agency Brand Connections; co-founded digital media firm The Rail Network (acquired by CBS Corporation); and worked as VP, Strategic Development and General Counsel at TSI Broadband (acquired by Intellispace). Earlier in his career, he was an investment banker at Morgen, Evan & Company, and Paramount Capital; and he served as a corporate attorney at Gold & Wachtel.

Jon Greenwood, President of Ipsos MediaCT in the US, comments: 'Evan brings a great wealth of corporate leadership to the team, with extensive experience in the realms of media and technology. Our media and technology clients need information they can rely on to better engage with their audiences and under Evan's leadership, I'm confident that our team will continue to develop new products and serve as a key business partner for our clients.'

Web site: www.ipsos.com .