Toluna Launches SampleXpress DIY Platform

Online panel community and survey technology provider Toluna has launched a DIY sampling platform called SampleXpress, which it says enables clients to select their own survey respondents, assess price, and launch and manage projects from their office or their home.

The new platform includes an application programming interface for clients who want to request a sample from within their own supply chain systems. Users can add, subtract, or otherwise modify sample sources, including those of third-party suppliers, in real-time while projects are in field.

Carol Haney (pictured), SVP Product Marketing, explains: 'SampleXpress is ideal for projects that range in scope from a simple, single country one to a multi-country, multi-language survey involving thousands of respondents with uncommon characteristics. Our clients have told us that the platform is giving them the power to make better, more informed sampling decisions while also gaining tremendous efficiencies.'

Web site: www.toluna-group.com .