Brandwatch Debuts Social Media Tool

UK-based social media analytics provider Brandwatch has introduced a tool called Vizia, providing visual displays of real-time social media data on multiple screens, including smartphones and tablets.

Founded in 2007, Brandwatch is based in Brighton, UK, with offices in New York and Germany. Last year, the firm raised $6m in a round of financing, which it has since been using to develop new products and expand the business internationally.

CEO Giles Palmer (pictured) states: 'We wanted to give brands a better way to display meaningful social data than the static, conventional versions the industry has produced until now. Vizia tells the story of your social media data in a beautiful and engaging way, and we're particularly proud of the way businesses can control it remotely and set up automated 'events' to change their displays.'

Web site: www.brandwatch.com .