Infotools Expands in Latin America

New Zealand-based Infotools, which helps clients build MR findings into a 'Knowledge Bank' with services including data harmonisation and visualization solutions, is moving its Buenos Aires, Argentina offices to larger offices to service increased business in neighbouring Brazil.

Maximiliano Kritz (pictured), previously of TNS Gallup, has recently joined the Infotools team as Client Service Executive.

Executive Director Ant Franklin, says Latin America, 'and more specifically Brazil', is increasingly desirable for global brands, and comments: 'The opportunity is one we would like to capitalise on, and our Argentine office is perfectly positioned to do so.' Fabian Perez, LATAM director, says clients are increasingly asking for help in understanding their business, '..something experienced market researchers are well-placed to achieve.'

Established in 1990, the firm is online at www.infotools.com .