Qualtrics Expands to Employee Feedback Market

US-based Qualtrics, which provides software for DIY data collection and analysis, has moved into the employee insights market with the launch of a new tool it calls Qualtrics 360.

Founded in 2002 and based in Utah and Dublin, Ireland, Qualtrics offers software for the creation of online surveys and for statistical analysis of the results. Last year, the firm received a $70m venture capital investment which it has since been using to expand its SaaS products 'beyond market research'.

The new tool is intended to automate the collection of employee feedback, allowing HR professionals to gather and analyse data, and helping them to create employee development plans. The firm says the tool can be scaled for any organizational size and can be integrated into existing HR solutions to provide a 'holistic view' of employees.

CEO Ryan Smith (pictured) says that the move is a logical extension to the firm's original focus of capturing market and customer insights. 'With Qualtrics 360, we make the 360-review process easy, fast, and more affordable. Now, organizations don't have to look at 360 reviews as a big, annual event - but can open up on-going and real-time conversations with employees,' Smith adds.

Web site: www.qualtrics.com .