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Millward Brown Launches Conversion Tracker
Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance.
Millward Brown Digital combines Compete's consumer, channel and market intelligence solutions - supported by its massive behavioral panel - with Dynamic Logic's advertising and campaign effectiveness offering.
Conversion Tracker promises to tell marketers how their conversion rate compares to others in their industry; how many of their customers are also shopping with their competitors; and how behavior differs between new and returning customers, giving insight into how loyalty, affiliate and email marketing programs impact site performance and engagement.
Web site: www.compete.com/products/conversion-tracker .
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