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TNS Expands into Sweden
Taylor Nelson Sofres last week acquired Svenska Gallup AB, a high profile market information business in Sweden.
Svenska Gallup provides customised market information across all industry sectors, as well as opinion and social research and employee related studies. Its clients include some of Sweden's leading organisations and it provides opinion research for national media.
Founded in 1941, Svenska Gallup operates in two locations in Sweden and employs 14 staff. Its unaudited turnover for the year ended 30 June 2002 was SEK 28.5 million (£1.9 million) and net assets as at that date were SEK 1.3 million (£0.1 million). The current head of market information operations will join the TNS group.
Commenting on the acquisition, Mike Kirkham, Chief Executive of Taylor Nelson Sofres, said 'Sweden was one of the few remaining gaps in our global network, which now spans 53 countries. We are already the leading market information company in Norway, Denmark and Finland. With many of the regional buying decisions made in Sweden, we are now ideally positioned to provide pan-Nordic solutions to our clients. The ability to provide regional information is one of the key benefits we derive from having one of the strongest, if not the strongest, global networks in the industry.'
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