NRS Seeks Successor for CEO Ironside

In the UK, National Readership Survey CEO Mike Ironside has announced his intention to step down from the role in June 2014.

NRS provides audience research for more than 250 British newspapers and magazines, through a continuous survey with a sample of 36,000 interviews a year, conducted in respondents' homes. Last year, NRS launched its PADD service, which includes web site and print readership figures for all major UK newspapers and magazines, along with data from more than 400 web sites.

Ironside (pictured) joined in 2009, having previously worked as a newspaper industry consultant, and served as Managing Director of the Mail on Sunday, prior to which he was Commercial Director of the Daily Mail. Earlier, his agency-side background included stints working for FCB, TBWA, Chetwynd Haddons and Time & Space.

Ironside said his time at NRS had been 'thoroughly absorbing', and that he was leaving the survey in a 'far better place' than when he took over in 2009. He also thanked the team for their support and 'sheer bloody mindedness' in bringing the survey into the world of multi-platform.

NRS Chairman Simon Marquis thanked Ironside for his energy and commitment to NRS, adding: 'Mike has achieved everything and more that I could have wanted when we appointed him five years ago. He has given the NRS a complete makeover and I think the market sees it in a very different and positive light as a result.'

Web site: www.nrs.co.uk .