Anametrix Launches Analytics Tool for News / Media Firms

Real-time marketing analytics provider Anametrix has introduced a multichannel segmentation and predictive analytics tool for media and publishing companies.

San Diego, California-based Anametrix was founded in 2010 by Blaise Barrelet, who previously founded analytics pioneer WebSideStory.

The new 'Anametrix for News and Entertainment Media' tool combines web, social, and media-specific sources - including those from Nielsen and comScore - to provide insights helping companies to increase audience size, improve loyalty and drive ad revenue.

The company says the tool has a broad range of potential users and uses, from content editors making adjustments to generate longer lasting and more frequent consumer engagement, to analysts collecting segmentation information or integrating ratings from online, social media and TV to detect patterns and promote programs.

CEO Pelin Thorogood (pictured) says the tool's capabilities 'illuminate how traditional media interacts with social media, video, digital properties and other channels, which helps media organizations respond quickly to optimize content and ad monetization.'

Web site: www.anametrix.com .