Nepa Relocates in London, Names Caldwell UK MD

Brand tracking researcher Nepa UK has relocated its London offices to a larger site in Soho, where Business Development Director Johnny Caldwell has been promoted to the role of UK Managing Director.

Nepa, which specialises in building online panels for conducting quant surveys, operates from headquarters in Stockholm, Sweden, as well as from offices in China, Denmark, Finland, Germany, India, Singapore and the UK.

Caldwell (pictured) joined last year from panel specialist Research Now, where he latterly served as Director of Knowledge and Strategy. Prior to this he was European Director for Research at Red Sheriff/Nielsen/Net Ratings; Research Manager at The Research Business International (TRBi); and Research Manager at ORC International.

P-O Westerlund, EVP of Nepa Global, comments: 'Our UK office was established just over three years ago and since joining Nepa in August of last year, Johnny has brought Nepa UK to the next level, both by rapidly increasing sales and further tailoring our brand analytics offerings.'

As part of its expansion plans, Nepa has also appointed Kalle Backlund as Senior Market Analyst, after a career that has included working at Willis as Marketing Insight Analyst, and at Cint as Statistics Manager.

Web site: www.nepaglobal.com .