SocialTouch Raises Product Development Funds

In China, social media management firm SocialTouch has raised an undisclosed amount of Series C funding, which it will use for product and business development.

SocialTouch, which has offices in Beijing, Shanghai and Guangzhou, provides a suite of tools to help clients curate and manage their social media marketing efforts, monitor the 'social voice' of their customers, and launch marketing campaigns across all the main social networks in China.

New funding has been led by Sierra Ventures and including existing investors GGV Capital and Legend Capital.

SocialTouch CEO Rui Zhang (pictured) comments: 'The demand in China for social media management in the enterprise, including targeted and data-driven social marketing, is impressive and we expect it to grow substantially. This funding will help us provide for our customers while building partnerships with software vendors and PR and ad agencies, enabling us to deliver against the demand.'

Web site: www.social-touch.com .