Effective Measure Expands into Hong Kong

Digital audience profiling and measurement provider Effective Measure is expanding into the Hong Kong market.

The company, which has operations in South Africa, Australia, Dubai, Singapore, Indonesia, India, Malaysia, The Philippines and Thailand, says it plans to launch in further new markets before the end of the year, including New Zealand, Kenya, Morocco, Zimbabwe and Nigeria.

The Hong Kong expansion is supported by one of its clients, WPP-owned Mindshare, extending Effective Measure's relationship with Mindshare Singapore, to which it provides digital campaign Gross Rating Point (GRP) measurement and advertising effectiveness solutions.

Company founder James Robertson comments: 'Hong Kong is a hotbed of digital innovation and Effective Measure will invest heavily in contributing to the growth of the local digital media sector. Investing in Hong Kong is invaluable to Effective Measure's growth through Asia and China as we share our metrics and research expertise across the digital advertising ecosystem.'

Web site: www.effectivemeasure.com .