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Expansion at comScore Networks
comScore Networks has recently announced the immediate global expansion of its comScore Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver audience measurement services covering 25 countries and eight world regions, far exceeding the reach of any other service in the industry.
By the end of 2002, comScore Media Metrix will further increase this coverage to approximately 40 countries. comScore continuously collects Internet activity from a representative global cross-section of more than 1.5 million Internet users, of whom more than 500,000 reside outside the U.S. Using this massive sample, comScore
to date has measured and reported Internet activity of the total worldwide audience and five select countries within that population.
'By its very nature, the Internet is the first truly global medium that spans virtually every country, creating a critical need for Internet measurement technology that does the same,' explained Magid Abraham, comScore Networks president and CEO. 'Many Web sites draw large audiences from outside local borders, and many marketers are seeking to offer online services and direct marketing efforts in a growing number of countries. Yet as the need grows to understand this local online activity, measurement services have been non-existent or very limited in scope and representivity. Given comScore's intense client focus and long-standing global samples, it's natural for us to fill this vast, unmet need.'
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