Ipsos Restores Fieldwork International Name in HK and Spain

Ipsos has continued the restoration of the Fieldwork International name, dropping the Ipsos Healthcare Field Services brand from its data collection businesses in Hong Kong and Spain.

Earlier this year, the division reverted to its former name in the UK and Italy.

Previously the field division of Synovate Healthcare, Fieldwork International provides a specialised service for qual and quant research, including research among patients and caregivers; diary studies / patient chart audits; key opinion leader research; market access studies; and medical translations.

José Soto, head of Fieldwork International in Spain, comments. 'Our legacy can only be enhanced by this move, along with our reputation as a leading healthcare data collection provider.'

Web sites: www.ipsos.com and www.fieldworkinternational.com .