Cambiar Hires Leader for Marketing Strategy Practice

Cambiar, the management consultancy dedicated to the MR and analytics industry, has appointed former SPSS marketer Kelly Anson as Head of its Marketing Strategy Practice.

Founded in 2004 by US researchers Simon Chadwick and Jay Wilson, Cambiar specializes in helping market research companies manage change via a number of distinct practices: HR, sales performance, research transformation and marketing. It also offers a range of training programs. The firm's former Marketing and Product Consulting Practice was led by Beth Rounds, who recently left to become Chief Operating Officer of CMI.

Anson (pictured) joins with more than fifteen years' experience across all marketing disciplines, as well as product development and operations. For the past three years, she has run her own B2B marketing consultancy, prior to which she worked at Globalpark (now Questback), serving in analyst relations and marketing roles. Before this, she spent eleven years at SPSS (now part of IBM), where she latterly served as Director, Strategic Marketing.

In her new role, Anson will lead the group dedicated to helping market research and information providers adapt to business challenges.

Chadwick, Cambiar's Managing Partner, comments: 'Kelly has an outstanding reputation as a strategic marketer who really knows this industry. Strategic marketing has long been at the core of our consulting services and I am delighted that we have been able to attract such a talented consultant to head this area for our clients.'

Web site: www.consultcambiar.com .