Top Box Launches B2B New Product Forecasting

New product advisory firm Top Box Associates has introduced a B2B forecasting service, which integrates decision maker interviews with secondary data to provide estimates of future product sales.

Founded in 2010 by former TNS exec Kenneth Sobel (pictured), Top Box uses proprietary forecasting tools to help consumer product goods manufacturers forecast the sales of new products and line extensions prior to launch. Forecasts are based on clients' marketing and promotional plans, and primary research among target customers.

Last year, the company partnered with research software and services firm MarketTools to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products.

Explaining its move into the B2B market, the firm said in a statement: 'While CPG manufacturers have long benefited from the luxury of advanced new product forecasting capabilities, the B2B space has been reliant upon mostly outdated approaches to estimate future sales for new offerings. Products and services marketed to businesses often do not have access to detailed syndicated data available to marketers in other industries, but they still have a need for reliable new product forecasts to drive business planning.'

Web site: www.topboxassociates.com .