Publicis Acquires Data Mining Specialist ETO

Advertising giant Publicis has acquired Lille and Paris-based customer relationship management agency ETO, enhancing its own CRM and data mining capabilities, while also expanding its reach in France and worldwide.

Founded in 1985 by Jean Derreumaux and Nicolas Leconte, ETO specializes in helping brands develop profitable relationships with their clients through CRM, digital marketing, data mining and management, and big data technologies. The agency is notably strong in data management and analysis, and employs more than 100 staff in this area.

Current directors Laurent Dunkelmann, Yves Riquet, Jean-Edouard Faidherbe and Yan Claeyssen, will maintain their management roles, while the integration of ETO will be managed by Publicis Dialog's co-Chairmen Christian Verger and Nicolas Zunz.

Arthur Sadoun (pictured), CEO Publicis Worldwide, comments: 'ETO is an agency we have admired for a long time, notably for its expertise in data. This acquisition will allow us to further better our value proposition in CRM and on the emerging markets of VRM (vendor relationship management) and big data.'

Web sites: www.publicisgroupe.com and www.eto.fr .