GfK Launches 'Innovation Roadmap'

GfK has introduced an 'end-to-end' strategic innovation process called the Innovation Roadmap, which it says will guide an organization's product launch journey from strategy to creation, and evaluation to forecasting.

The process is based on GfK's market analysis framework, designed to explore market dynamics, identify market opportunities, and understand market impact.

Marilyn Raymond (pictured), Global Head of the firm's Market Opportunities & Innovation product group, explains: 'The market analysis framework lets us capture and analyze the dynamic interrelationship between evolving consumer needs and the benefits offered by the market, and then evaluate these against an organization's competencies and assets. In this way, the new service takes a unique approach by leveraging foresight to identify tomorrow's own-able strategic innovation opportunities.'

Web site: www.gfk.com .