Vision Critical in Aeroplan Community Deal

Research community and survey technology specialist Vision Critical has partnered with Nectar loyalty card owner Aeroplan to make the latter's community of 90,000 Canada-based members available for use in online surveys.

Vision Critical will now offer access to the 'Aeroplan Advisors' insight community of B2B, affluent consumers, small business owners, corporate decision-makers and early adopters. Aeroplan will continue to maintain the community for its own consumer insights research, while its members will also be given the opportunity to participate in Vision Critical's 'Voice of the Market' projects.

The 'Voice of the Market' initiative currently comprises three market panels - Springboard UK, Springboard America, and the Angus Reid Forum - and with the introduction of Aeroplan's panel, Angus Reid Forum respondents will have the option to convert their incentives into Aeroplan Miles.

Rob Berger, Vision Critical's MD of Market Panels, comments: 'By adding Aeroplan Advisors to our Voice of the Market offering, clients now have the opportunity to conduct a wide range of premium target research by tapping into the largest group of affluent Canadians and business executives available on the market today, which has previously been unattainable.'

Web sites: www.visioncritical.com and www.aeroplan.com .