Interpret Hires Spergel to Lead TV Strategy Expansion

US-based entertainment, media and technology specialist Interpret has hired TV researcher Ben Spergel to lead the expansion of its Television Strategy and Insights division.

Interpret, which was founded in 2006 by three former Nielsen Entertainment execs, helps clients plan, test and measure content on new media platforms.

Spergel joins from Ipsos MediaCT, where he worked for seven years, most recently as SVP, Media and Technology, overseeing all business development, client service and strategic planning for the company's syndicated TV Dailies product. Before this, he was Director of Ad Sales and Primary Research at Lifetime Entertainment, and he served as an Analyst at MGM Worldwide Television, where he managed sales and distribution research. Earlier in his career, he was Guest Relations Co-ordinator at NBC Television.

Interpret CEO Grant Johnson comments: 'Ben's passion for research and problem solving is infectious. He loves the challenge of helping clients devise new methods of distributing, monetizing and marketing their content. He's also very collaborative, and sees the value of joining a team that can provide clients with insight across multiple verticals, especially as worlds collide.'

Web site: www.interpretllc.com .