Playnomics Launches 'Lifetime Value' Predictor

Gaming and app marketing specialist Playnomics has introduced in beta a tool that it claims can predict the 'lifetime value' of new customers.

Founded in 2009, Playnomics captures dynamic user behavior across more than 200 million profiles, helping app and game manufacturers to retain, monetize and personalize the app experience for all customers.

Using Playnomics' advanced machine learning technology, the firm's new 'Acquisition Value Predictor' (AVP) has been developed to collect, analyze and score user behavior, and enable marketers to identify those channels offering the greatest return on investment. They can then reallocate advertising spend to the top-performing channels and campaigns in real-time.

CEO Chethan Ramachandran (pictured) states: 'Early results show our AVP tool predicts the lifetime value of installs with over 75% accuracy by marketing channel, either paid, referral or organic sources. It's a huge leap forward in optimizing campaign spend and attribution for user acquisition managers.'

Web site: www.playnomics.com .