Connexio Labs Spins Out as Independent Business

US marcoms agency Technekes has spun out its Connexio Labs platform into a separate independent business, focusing on the use of customer data.

Located in Charlotte, NC, Connexio Labs builds and supports cloud-based customer data software through its flagship product, Connexio CDP, and related apps including Connexio Talk. These tools allow users to define and build highly targeted customer segments based on user-specific and mapping rules.

The new firm will be led by Chris Williams (pictured), who previously served as an advisor to Technekes during Connexio Labs' start-up stage. Earlier, he was the Global Product and Marketing Executive at Mood Media Corporation, and he currently serves as Managing Partner of angel investor Clairvoyant Ventures.

Steve Amedio, President and COO of Technekes and co-founder of Connexio Labs comments: 'Chris' appointment signals our commitment to leading the marketing automation space. We feel fortunate to find someone of his caliber and are confident that he will provide our clients with unprecedented data solutions.'

Web sites: www.technekes.com and www.connexiolabs.com .