Millward Brown Opens Office in Jeddah

Brand and media specialist Millward Brown has opened an office in Jeddah, Saudi Arabia, to support local, regional and global clients operating in the country. Piotr Chodakowski joins to lead the new operation, with a team of ten.

Based in the King's Road Tower, the new operation is a joint venture between Millward Brown and TKFAL, a local company with interests in communication, media and research. It adds to Millward Brown's existing presence in the Middle East and Africa, where the company already has offices in Dubai, Egypt, Nigeria, Ghana, Kenya and South Africa.

Chodakowski (pictured) has spent almost a decade working in the country. Most recently he served as Research Director - Head of Marketing Quantitative at Ipsos, prior to which he spent more than seven years at Synovate Saudi Arabia, as AD - Client Service and Research Team. Prior to this he spent two years at Synovate in Poland.

Charles Foster, MD, Millward Brown Africa and Middle East comments on the launch: 'We are already working with many leading brands in the Middle East, and opening in Saudi Arabia gives us a really solid foundation from which to grow our client partnerships.'

Web site: www.millwardbrown.com .