Confirmit Adds Automated Backchecking Feature

Online MR software company Confirmit has added a 'backchecking' feature to its survey on-demand application (SODA), to enable researchers to verify data collected in the field via mobile devices using a desktop or mobile device, an app, or a browser.

SODA is used for creating, deploying and managing multi-lingual wireless and off-line surveys on mobile devices. The new backchecking capability provides an automated means to verify fieldwork data, minimising the resources required to fact-check each detail. For example, using the feature, interviews can be assigned automatically, randomly or through custom rules based on anomalies in the data, and interviews can be fully or partially reviewed and then sent to third parties or supervisors for final sign-off.

Sean Conry (pictured), VP of Mobile Solutions, explains: 'As we continually evolve our platform, we focus on enhancements that will enable our partners to complete their work more efficiently. Our backchecking capability empowers research teams to streamline processes, improve profit margins and arms companies with engaging and effective market insight faster than previously possible.'

Web site: www.confirmit.com .