Ad Analytics Firm Pixalate Raises $4.6m

Santa Monica-based ad analytics platform Pixalate has raised $4.6m in a Series A round of funding, led by Javelin Venture Partners.

Co-founded in 2011 by ad technology veterans Jalal Nasir and Amin Bandeali, Pixalate is a SaaS-based platform that measures and optimizes digital advertising in real time. Its proprietary technology analyzes massive data sets and enables media buyers to extract data, compare ad server performance, and identify bots and advertising fraud across devices. In addition, the firm has developed a real-time analytics dashboard to track viewability and attribution.

Nasir (pictured) comments: 'Our proprietary technology analyzes massive amounts of data and provides real-time reporting through our dashboard. For the first time, advertisers can now understand what they are buying, detect fraud and optimize spend all in real-time.'

Web site: www.pixalate.com .