Effective Measure Opens SHOP for Retailers

Digital audience profiling and analysis specialist Effective Measure has launched a new solution called SHOP for the digital retail sector, providing demographic profiles of online audiences at each stage of the transactional process.

SHOP's tracking of the online experience brings data from visitor analytics, tag management, demographic profiles and sampling into one open source dashboard platform. The new tool has been developed to enable marketers to target consumers as they shop, and make responsive changes to campaigns, web sites and consumer offers.

Group Director - Brand Insights, Michael Robertson (pictured), comments: 'The SHOP platform uncovers audience profiles and tracks consumer behaviour across each stage of the buying cycle, from discovery, comparison, engagement, conversion, transaction and retention. For marketers having this data allows them to turn their websites into a rich data bank that allows them to create a deeper, personalised or bespoke experience with each customer.'

The company, which has operations in South Africa, Australia, Dubai, Singapore, Indonesia, India, Malaysia, The Philippines, Thailand and Hong Kong, is planning to launch in further new markets, including New Zealand, Kenya, Morocco, Zimbabwe and Nigeria.

Web site: www.effectivemeasure.com .