GfK Hires Pellegrini for Key North American Role

In New York, GfK has appointed Pat Pellegrini as Executive Vice President of both its Media & Entertainment and Digital Market Intelligence teams.

Most recently, Pellegrini (pictured) worked for The Weather Network, where in the role of VP Content & Product Manager, he led the product management and development teams. Before this, he held senior roles at comScore, Arbitron, and TNS Media Research.

In his new role, Pellegrini will lead GfK's North American efforts in areas such as new media technology, cross platform measurement, online purchase journeys, advertising effectiveness, mobile marketing, second-screen interactive/social media TV, and audience measurement. He is also tasked with building and enhancing relationships with media and entertainment clients.

Holly Jarrell, Chief Client Service Officer of GfK Consumer Experiences North America, comments: 'Pat is a recognized thought leader in digital and 'traditional' media alike, with a clear understanding of clients' most pressing measurement issues. As analytics, dashboards, programmatic buying, and other key trends continue to transform the marketing landscape, his deep expertise and insights will help us bring the right mix of innovative media products and capabilities to market.'

Web site: www.gfk.com .