Unified Grocers Launches Shopper Analysis Scheme

In the US, retailer-owned wholesale grocery co-operative Unified Grocers has launched a scheme to help its retail partners better understand how and why customers make choices, including their purchasing decisions and shopping patterns.

Unified Grocers supplies products, store resources, and marketing support to independent supermarkets, and currently serves more than 3,000 US retail stores. Approximately 700 of these have agreed to allow the company to collect their point-of-sale data as part of the new program, known as 'Scan Advantage ... powered by Unified'. The group will then use Nielsen's data analytics tools to help these stores drive their topline sales.

The 'Scan Advantage' programme is led by Marie Lopez (pictured), Director of Consumer Insights, who comments: 'By sharing their point-of-sale information with us, we'll be able to provide participating retailers with deeper insights into customer purchasing patterns and help them quickly identify category growth opportunities. We're confident that having access to this rich source of actionable data will drive incremental sales for our retailers and for Unified.'

Web site: www.unifiedgrocers.com .