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ZappiStore Launches in Canada
DIY online research platform ZappiStore, already available in the UK, US, Australia, France and Germany, has been rolled out in Canada. The firm says it plans 'aggressive expansion' in 2014.
 Launched last year by MESH Planning Partner Stephen Phillips, the platform offers three features: new product development, ad creative testing, and 'Choose it', an app to test and compare up to five concepts.
Users logging onto ZappiStore.com are able to tailor the target audience for each test; specify audience attributes including gender, age, location and lifestyle choices; and select sample size before uploading the creative to be tested. Results are delivered back to users in as little as three hours, depending on sample size.
Phillips (pictured) comments: 'Building on the success of 2013, adding Canada to our portfolio is the first step in an aggressive expansion plan for 2014. We already have strong ties in Canada through our existing global clients, and look forward to developing new relationships in an exciting and vibrant market.'
Web site: www.zappistore.com .
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