LIN Digital Debuts Cross-Screen Video Measure

Digital marketing specialist LIN Digital has launched a cross-screen video measurement solution, offering both in-depth digital metrics and traditional broadcast benchmarks through a single tool.

LIN Digital uses its own proprietary technology to create customized digital marketing campaigns for specific target audiences. The new 'Video Insights Platform' (VIP) captures real-time data including impressions, viewable impressions, clicks, completions and other campaign-specific performance metrics, to enable both broadcast and online media to evaluate campaign performance.

Robb Richter (pictured), SVP Digital for parent company, LIN Media, comments: 'We are committed to delivering premium, scalable video ad solutions and content with robust, data-driven reporting for our clients, and the Video Insights Platform is key to this effort in the growing video landscape.'

Web site: www.lin-digital.com .