Telefónica O2 Hires Former Paddy Power Insight Chief

Former Paddy Power Insight Director Danny Russell has joined mobile phone giant Telefónica O2 as General Manager of Business Intelligence. The firm has also made two other senior appointments in its marketing team, which is led by Marketing & Consumer Director Nina Bibby.

At bookmaker Paddy Power, Russell (pictured) served as the first Insight Director until last October. Prior to this, he was Marketing Strategy Director at BSkyB, where he worked for more than thirteen years, and latterly led teams focused on consumer, media and content research; insight; competitor intelligence; social media monitoring; and data analytics. Earlier, he managed all market planning and customer research across British Airways Communication and Relationship Marketing, and he held senior research roles at Kraft Foods and Boots Healthcare.

Joining O2 from parent company Telefónica is Jonathan Earl, as Head of Customer Strategy and Development; while Manchester City's former Chief Head of Brand Ian Cafferky joins in a newly created marketing engagement role.

All three report into Bibby, who joined less than three months ago from Barclaycard, where she was Global CMO.

Web site: www.o2.com .